Veikkaus BettingTBWA HelsinkiFinland2010
International co-operation is important in the fight against manipulation of sports competitions. Betting-related manipulation of sports competitions is prevented, for example, through co-operation within the United Lotteries for Integrity in Sports (ULIS).
I haven’t tried betting 40€ again, but I think that the max stake varies from match to match. I have a great yield of 9.1% on Veikkaus and currently 700€ in profit there. I got limited on every soft bookie and moved on to bet exclusively on Veikkaus so the spike in activity there must’ve caught their attention and they bonked me with the limit-hammer right away. Sad times.
OpenBet will also provide managed trading services to Veikkaus, which is strategically important for both companies.
Veikkaus BettingTBWA HelsinkiFinland2010
I’m excited to be part of Veikkaus’ journey. The opportunity that Veikkaus may have to enter the global stage fits well with my experience of operating in several markets. I’m eager to contribute my knowledge to this exciting journey. Veikkaus has a respected reputation in the industry among both operators and suppliers. So, the timing of my transition feels perfect.
Jarkko Nordlund, executive vice president of sports betting and online gaming at Veikkaus, added that Reimblad will bring “excellent international expertise in betting business, operation, development and continuous improvement of the player experience” to the company.
Reimblad spent three and a half years as director of sportsbook at Kindred. Prior to this, he held a number of development roles for the vertical. Reimblad also had a short spell at IGT as product manager for betting and bingo, sandwiched by another stint at Kindred in the Unibet days.
The Finnish gambling system is changing. Petteri Orpo's government programme includes a transition to a licensing system by the beginning of 2026. According to the programme, online casino games (including online slot machines) and betting would be covered by the licensing system and in the future, these could also be licensed by companies other than Veikkaus.
Veikkaus BettingTBWA HelsinkiFinland2007
In mainland Finland, Veikkaus Oy has the exclusive right to provide gambling services. Gambling services offered by other operators are prohibited and punishable under the Criminal Code.
Veikkaus BettingTBWA HelsinkiFinland2007
Nikos Konstakis, Chief Product Officer at OpenBet, expressed: âOur partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, weâre transforming its sports betting landscape. Itâs a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus. This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.â
Veikkaus BettingTBWA HelsinkiFinland2007
Veikkaus is a Finnish betting company offering different types of betting, gambling and lotteries. One of Veikkaus’ popular product types is sports betting, especially live betting for ice hockey. Veikkaus and Liiga have been partners for many years.
Veikkaus BettingTBWA HelsinkiFinland2007
The balance between the proceeds of Veikkaus and the prevention of the negative impacts of gambling has generated some heated public debate in the past few weeks. Although the National Audit Office has not audited the operations of Veikkaus in recent years, I found issues that are still topical in our previous audits.
Veikkaus BettingTBWA HelsinkiFinland2007
In addition, OpenBet has highlighted Finland as one of its exciting opportunities to expand into the wider European sports betting market.
Veikkaus BettingTBWA HelsinkiFinland2007
Both Liiga and Veikkaus are always looking for innovative solutions to better engage direct parties, players, coaches, and audiences in each game. Real-time statistics are a great way to enhance their experiences.
Veikkaus BettingTBWA HelsinkiFinland2005
We cannot omit the bet365 live betting section, which opens a totally new window on sports betting. You can place bets there in the real time, watch live streams, check statistics and bet at the same time. This creates a unique opportunity to find higher odds for an event which is more likely to happen.
Veikkaus BettingTBWA HelsinkiFinland2005
As online video consumption started to grow exponentially in the 2000s, Fintoto (nowadays a part of Veikkaus) noticed its huge positive impact on betting and has now adopted a strategy where video delivery plays a critical role.
Veikkaus BettingTBWA HelsinkiFinland2005
is the Finnish national betting agency. It is owned by the Finnish state, and has an exclusive betting license in Finland. Veikkaus games are estimated to generate nearly one billion euros a year. The revenue is used for the benefit of Finnish society. Veikkaus’ beneficiaries are active in the fields of culture, sports, science, youth work, social welfare and health, and the equine industry.