Veikkaus ja Openbet yhteistyöhön


Finland’s Veikkaus has agreed a four-year deal with OpenBet to enhance its sports betting offering.


Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, commented: “We’re thrilled to partner with OpenBet in this venture. By using their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering. OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”

“Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets,” said Nikos Konstakis, chief product officer at OpenBet.

OpenBet and Veikkaus agree partnership

“By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.”

November 16, 2023: OpenBet, a leading content, platform and service provider to the sports betting industry, has unveiled a long-term partnership with Finland’s government-owned betting operator, Veikkaus.

Juha-Matti Mäkilä, vice president of betting operations at Veikkaus, commented: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.

Nikos Konstakis, Chief Product Officer at OpenBet, expressed: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus. This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”


Veikkaus and OpenBet Join Forces to Grow Betting Industry in Finland

As part of the four-year agreement, OpenBet's unrivalled technology will power the Veikkaus sportsbook platform, expanding the operator's online and retail betting operations. The highly strategic move will also see OpenBet providing Veikkaus with its Managed Trading Services.

OpenBet strikes landmark partnership to amplify Veikkaus ..

Nikos Konstakis, Chief Product Officer at OpenBet, commented: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we're transforming its sports betting landscape. It's a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus."

OpenBet seals long-term sportsbook deal with Veikkaus

Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We're thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering."

Veikkaus Rotate Finnish Gaming Structure with OpenBet Deal

OpenBet will also provide managed trading services to Veikkaus, which is strategically important for both companies.

OpenBet Partners with Governmen-Owned Finnish Operator Veikkaus

Nevertheless, Veikkaus felt there was room to grow and broaden their esports offerings and solutions, and chose to open the playing field to startups, with the grand prize being the chance to collaborate with Veikkaus on developing the solution. The contest was opened to both Finnish and non-Finnish startups, and the seven selected participants were Finland’s 8-bit-Sheep, Reason Solutions, and Bono Health, Finnish-U.S. Evasyst, Finnish-Canadian Fandom Sports, GameBuddy from Germany, and the Belgian startup Zender.

Exclusive: SBTech wins open tender to power Veikkaus sportsbook

Veikkaus strikes agreement with OpenBet ahead of monopoly end🌟 has entered into an agreement with 🌟 This comes after Veikkaus said it would lay off around a quarter of its workforce🌟 Also this week, Veikkaus announced Casino Tampere will close in December

OpenBet And Veikkaus Join Forc···

OpenBet, the sports betting and content provider to the gaming industry, has announced a partnership with Veikkaus, the state-owned gambling operator of the government in Finland. The agreement is a four-year deal as the regulator in Finland looks to change the gambling structure in the country.

Veikkaus announces agreement with OpenBet

The partnership between Veikkaus and OpenBet is the start of the process of introducing licensed gaming operators into the gambling sector in the Finnish jurisdiction.

Veikkaus Partners With OpenBet | Casino Listings news

OpenBet and Veikkaus have announced a long-term partnership where the Veikkaus sports betting operations will be based on OpenBet technology.