Veikkaus online games online in the past 12 months
Earlier, Nordcloud had built three lottery tickets to Veikkaus; Flaxi, Ka-Ching! and Mayan Aarre. The results of these tickets were solid. "We knew that Nordcloud could deliver quality code, stunning visuals and html5-animations. We trusted that Nordcloud would honor their promise and deliver a quality Robot game", Harri Järvinen.
At launch RoBoom was an instant success! With its combination of visual effects, explosive action and gameplay it took the online lottery ticket level to a whole new one. Today RoBoom continues to be one of the most successful lottery tickets and is currently a top 5 game of over 40 e-lottery tickets issued by Veikkaus.
Veikkaus had an abstract idea for a game. Their hope was to have a visually exciting lottery ticket with a casual game-play and a clear concept. The precondition for the game was that it should have explosions. Indeed, Veikkaus had initially drafted a concept of exploding balls. "We weren’t quite sure about the ball idea but we couldn’t blow up people either. When talking to Nordcloud the concept quickly developed into exploding robots, which we liked" says Harri Järvinen, Product Group Manager at Veikkaus.
Online scratch cards and eInstant games (e.g